MTV Entertainment Group and Latinx-owned-and-operated Makine Studios collaborated to create the above spot that informs viewers about two little-remembered historical Latinx figures.
The spot, part of MTV’s campaign for Latinx Heritage Month, tells viewers about “the two Sylvias”: Sylvia Mendez, an 8-year-old Mexican-Puerto Rican-American girl who helped desegregate American schools in the 1940s, and Sylvia Rivera, a 17-year-old Puerto Rican-Venezuelan-American woman who was one of the initiators of the gay rights movement at Stonewall.
MTV Entertainment Group rolled out an entire campaign titled “See Me, Know Me, Hear Me” and turned over its platforms to Latinx creators to celebrate the month, which runs Sept. 15 - Oct. 15. The “Two Sylvias” spot was part of the campaign’s “Know Me” segment. Makine designed the spot using a mixed-media collage approach.
CREDITS:
Client: MTV Entertainment Group
CMO: Jason White
EVP, Marketing: Amy Campbell
SVP, Brand Creative Design: Thomas Berger
SVP, Brand Creative Editorial: Justin Russell
SVP, Brand Creative Editorial: Deva Newman
SVP, Creative Strategy & Planning: Lauren Epstein
Sr Director, Creative Strategy & Planning: Craig Nadler
VP, Motion Design: Timothy Livezey
Executive Producer, Design: Pamela Brill
Sr. Designer: Carli Malec
Sr. Animator: Oscar Rivera
Producer, Design: Martha Tobar
Exec. Creative Director: Chris Williams
Creative Director: Rosa White
VP, Brand Creative Production: Joyeux Noel
Producer, Editorial: Vadim Shalit
Agency/Production Company: Makine Studios
CEO, Executive Producer: Maria Alejandra Padua
SVP, Creative + Strategy: Jesus M. Rodriguez
Creative Director: Alberto Hadyar
Producer: Gustavo Garcia
Art Director: Hector Do Nascimento
Animator: Pedro Pita
Illustrator: Ruben Orellana
Editor: Felipe Orozco
Sound Engineer: Abe Gomez
Tags: hot spots latinx heritage month makine studios mtv entertainment group viacomcbs