Ahead of the season-two premiere of Showtime’s hit series Yellowjackets, the network turned to Legion Creative to help it take viewers back to the ‘90s and everybody’s favorite MTV deejay, Kurt Loder.
Legion Creative deployed AI deepfake/de-aging technology to create a classic MTV News segment straight out of 1996, complete with MTV News graphic package elements, VHS-retro distressing, and some select Yellowjackets Easter eggs for the super fans.
Present-day Loder was shot in New York on greenscreen for maximum authenticity, even teasing era-appropriate stories about mad cow disease and Alanis Morissette’s “Jagged Little Pill” Tour. But first Loder tosses to the “Where are the Yellowjackets” website, designed with a mid-90s web aesthetic to draw fans deeper into the Yellowjackets cross-platform experience.
Yellowjackets premiered its second season on Showtime on Sunday, March 26.
CREDITS
Client: Showtime
SVP, Executive Creative Director: Garrett Wagner
VP, Creative Director: Rachele Honner
VP, Creative Director, 360 Design: Maral Mofrad
Senior Creative Director: Laura Kane
Senior Creative Director, Design: Heidi Berg
Editorial Director: Tracey Crooks
Associate Creative Director: Ryan Cantorna
Senior Writer/Producer: Eric Jaugey
Associate Producer: Jonathan Hazin
PAs: Johenfy Duran, Zahri Jackson
Director, Campaign Management: Alexa Garfinkel
Campaign Manager: Caroline Jordan
Director, AV Production: Jennifer Garelick
Snr Manager, AV Production: Hailey DePreta
Sound Engineers: Bill Lacey, Chandra Bulucon
Lead Graphics Producer: Rosanne Raposo
Colorist: Mark Auleta
Agency: Legion Creative
EVP Creative, Director: Steve Isaacs
EVP Creative, Accounts: Kimberly Leass
EVP Strategy: Howie Kaplan
Editor: Christian White
Sr. Producer: Diana R. Horowitz
VFX: John James, Joel Lava
Designer: David Lazaro
De-aging by Kaleida/TSRC
Producer: Daniel Reynolds
Lead Synthetic Artist: Théophile Davidsen
Compositor: Alex Brodi
Voice conversion services: Respeecher
Lead Synthetic Speech Artist: Bogdan Belyaev
Tags: hot spots kaleida legion creative mtv showtime yellowjackets