MotorTrend created some custom campaigns to accompany two of its series that showcase custom cars: Carolina Customs and Shorty’s Dream Shop.
The above launch spot for new series Carolina Customs gives viewers a tour of Tommy Pike Customs in Greenville, S.C. Tommy’s been building cars since he was 13 and has worked for the past two decades to build up his shop.
MotorTrend’s brand studio team developed a design palette that used modern branding elements to infuse the look of Tommy’s garage into the new show. MotorTrend collaborated with AlterEgo to create the spot, highlighting some of Tommy’s top builds.

CREDITS
Client: MotorTrend
Creative Director,Video: Tom von Heijne
Creative Director, Design: Ti Tong
Supervising Producer: Jeff Kent
Senior Art Director: Jeff Dokken
Agency: AlterEgo
Executive Creative Director: Heather Roymans
Creative Director: Erica Kern
Senior Writer/Producer: Megan Gygax
Senior Editor: Rory Sheridan
Color Grade: Justin Kanner
Editorial & Production Assistant: Nathan Peoples
Senior Motion Designer: Jason Leta
Senior Sound Designer/Mixer: Tyler Proctor
MotorTrend stayed in-house to produce the below spot for the return of another original series, Shorty’s Dream Shop. The campaign uses elements of Shorty’s street-style artwork as design elements in both the video and the key art.
Shorty’s Dream Shop

CREDITS
Client: MotorTrend
Agency: In-house
Creative Director, Video: Tom von Heijne
Creative Director, Design: Ti Tong
Supervising Producer: Jeff Kent
Senior Art Director: Kimson Ekman
Producer/Editor: Rocky Jo
Motion Graphics Designer: Enrique Zanabrias
Post Production Supervisor: Jeremy Seward
Finishing Editor/Audio mix: Jeff Margraf
Tags: alter ego carolina customs motortrend shorty's dream shop