Major League Baseball is taking a joke at the expense of a former mediocre player and extending it to help drive traffic to MLB.com and its MLB Fan Cave.
“Parks & Rec” head writer Michael Shur created a fictional law firm for the show that highlighted the record of former player David Eckstein who as AdWeek put it, “got a lot of praise for being scrappy but whose stats were mediocre.”
Shur named the firm in the fictional town of Pawnee “Babip, Pecota, Vorp & Eckstein,” —the first three being stats in baseball.
The new ad is a play on those cheesy local law firm ads you see on television all the time.
Read More: AdAge
Brief Take: A clever way for MLB to appeal to Millennials without and notch up a viral ad win.
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