Today’s session “Adapt or Die: Millennials in an Age of Chaos” broke down this sought-after demographic for marketers, and Linda Ong, president and brand strategist at TruthCo., offers up her key takeaways below:

1. The economic collapse has changed the way Millennials view the world, and their place in it.

2. They have channeled their notorious optimism into a “Plan B:” the system’s broken, so they’re inventing their own future.

3. Millennial culture is one of improvisation, individualism and collaboration. And no that’s not a contradiction.

4. Millennials simultaneously consume and evaluate experiences, giving each one more meaning.

5. Millennial role models are subversives and rogues who seek to rock the system and make it better for us all.

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