Journalist, entrepreneur and bestselling author Michael Wolff will lead a keynote session about the adaptability of the TV business and the search for brand value at PromaxBDA: The Conference 2016.
He, along with Eduardo Ruiz, founder and CEO of Twitch, will address the challenges that come when smartest people in the room decide something is inevitable and yet it doesn’t come to pass, and when with myths and perceptions of traditional and digital media running rampant in the session “Keynote: Old Media in the Digital Age” at 2:30 p.m. on Thursday, June 16.
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Wolff has chronicled the diverging paths of old and new media over the past 20 years in his regular columns in Vanity Fair, New York Magazine, USA Today, The Hollywood Reporter, The Guardian, and British GQ.
He is the author of the recently published Television Is The New Television, as well as five previous books, including the bestseller Burn Rate, the story of the rise and fall of the early search engine company he founded—often singled out as the best book of the dotcom age—and The Man Who Owns the News, the definitive biography of Rupert Murdoch, based on nine months of conversation with the mogul.
He has received many citations for his work in both the U.S. and U.K., including two National Magazine’s Award and four nominations.
The New York chapter of Women in Cable Telecommunications (WICT) will also present the session “Beyond ‘Creative’ : Strategy, Vision & Leadership’ at 3:30 p.m. on Thursday, June 16.
Speakers include Jenny Alonzo, CEO, Konation Media; Vicky Free, EVP & CMO, BET Networks | A Viacom Company; Susanne McAvoy, EVP, Marketing, Creative & Communications, Crown Media; and Kim Rosenblum, EVP, Marketing & Creative, Nickelodeon/Nick@Nite/TV Land.
The female marketing leaders will talk about how their careers developed, what crossroads they faced along the way and how they continue to expand the definition of “creative” to reach new heights. The session will be moderated by Stacie Gray, Chief Creative Officer, iN Demand.
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