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TBS and TNT, divisions of Turner, announced two executive changes to its evolving marketing team.
Melissa Chambless has been promoted to senior vice president of brand marketing, and Peter Sherman will join the two networks as senior vice president of marketing strategy.
Both Sherman and Chambless will report to Michael Engleman, executive vice president of entertainment marketing and brand innovation.
“Peter and Missy have a wealth of experience and the kind of boundless ingenuity, knowledge and skills to lead our bi-coastal marketing teams as we face a growing host of more complex and interesting challenges,” Engleman said in a statement.
This marks the latest move in TBS and TNT’s marketing evolution as efforts have shifted to a new content-centric model with a focus on maintaining relationships between consumers and the brands, as well as between consumers and advertising partners.
“As we continue to re-imagine TBS and TNT, we are also re-imagining our marketing team,” Engleman said. “Our goal is to connect with addressable audiences through an always-on approach that includes impactful, targeted messaging and innovative, contextually relevant creative executions.”
Chambless will provide strategic and tactical leadership for network brands, marketing campaigns and communications in support of short- and long-term business goals. She helms several teams of marketing activation and media experts charged with the ideation, planning and execution of innovative advertising and promotional campaigns for a fast growing slate of TBS and TNT content, including original series, live events, and brand initiatives.
In partnership with Marketing Strategy, Chambless will also be charged with developing cutting-edge, consumer-centric solutions that bolster brand affinity and overall audience delivery.
“One can work for a long time in this business and never come across someone with the sophistication, depth of knowledge and breadth of skill that Missy possesses,” said Engleman. “She’s truly a first-class marketer, and in my short time at Turner, she has become an invaluable colleague.”
Chambless was named vice president of marketing for TBS and TNT in 2014, and more recently developed or oversaw campaigns for TBS’s string of new comedy hits, including Full Frontal with Samantha Bee, Angie Tribeca and The Detour.
In 2012, she was named vice president of marketing for TBS and TNT’s unscripted programming, as well as Turner Classic Movies (TCM).
Chambless joined Turner in 2000, and earned a bachelor’s degree in marketing from Florida State University.
Sherman will be responsible for spearheading a consumer-centric strategic vision for how the networks’ marketing team takes a growing slate of new content and products to market. He will helm a newly formed team of strategists and audience analysts in the development of data-driven solutions for growing brand affinity and content consumption across the networks’ multiple platforms.
In partnership with the TBS and TNT research team, Sherman’s group will explore evolving audience appetites, changing content consumption patterns and emerging technologies, as well as keen analysis of traditional advertising and promotion.
“Peter’s skills are perfectly formed for helping us as marketers and digital experts adapt to the demands of a changing media landscape,” said Engleman. “He also happens to be great guy, and I’m thrilled to welcome him to Turner.”
Sherman joins Turner after eight years at Google, where he was most recently the product marketing lead for YouTube Gaming.
He earned a bachelor’s degree in human geography from the University of Bristol, and an MBA from the IESE Business School.
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