The letters of Fox’s The Masked Singer dress up like characters from the show in Versus’ :15 tease for the show’s 10th season.
The team at New York City-based Versus had just two weeks to design and craft a 3D costume for each letter. By spot’s end, they have all assembled – in order – to announce the return of Fox’s hit franchise.
RELATED: NuContext Helps Fox Signal ‘The Masked Singer’
The Masked Singer – with host Nick Cannon and panelists Jenny McCarthy Wahlberg, Nicole Scherzinger, Ken Jeong and Robin Thicke – returns for season 10 on Wednesday, September 27.
CREDITS
Client: Fox
President, Marketing: Darren Schillace, Fox Entertainment
EVP Head of Creative Advertising: Scott Edwards, Fox Entertainment
SVP Creative Advertising: Brian Gawronski, Fox Entertainment
SVP Operations, Creative Advertising: Christy Cofer, Fox Entertainment
SVP Visual Innovation Studio: Ian MacRitchie, Fox Entertainment
VP Creative Advertising: Brandi Wismann, Fox Entertainment
VP Broadcast Design: Jesse Hallas, Fox Entertainment
Executive Director, Operations, Broadcast Design: Jeff Hazan, Fox Entertainment
Executive Director On-Air Promo: Sandy Collins, Fox Entertainment
Sr. Writer/Producer: Lindsay Carney, Fox Entertainment
Video Editor: Lance Larson, Fox Entertainment
Sound Editor: Gina DeVarona, Fox Entertainment
Music: Fox Entertainment Music Team
Inspired by key art created by:
VP Key Art: Michael Bassett, Fox Entertainment
Associate Director of Operations Key Art: Alexia Pahl, Fox Entertainment
Agency Key Art: Leroy & Rose
Agency: Versus
Managing Director: Rob Meyers
Executive Creative Director: Justin Barnes
Executive Producer, Business Strategy: Tony Kadillak
Head of Production: Kathryn Henderson
Director of Client Partnerships: Brent Lang
Senior Producer: Stefani Pimenta
Creative Director: Luis Aguirre
Tags: fox hot spots the masked singer versus