Two-time Emmy winner Eric Stonestreet (“Modern Family”) and the official mascots from the New York Mets (Mr. Met) and Philadelphia Phillies (Philly Phanatic) play key roles in MasterCard Worldwide’s new multi-media marketing campaign to support its alliance with Stand Up To Cancer (SU2C).
The cause-marketing effort, “Dig In & Do Good,” is anchored via three TV commercials, which will break during the Chevrolet Home Run Derby on ESPN on July 15, then air again on Fox during the All-Star Game, which will be played on July 16 in the Mets’ home venue, Citi Field. They will then air during baseball broadcasts as well as in select MLB stadiums throughout the season.
In two of the spots, the mascots put aside their rivalry for a good cause. The commercial with Stonestreet sees him jogging from restaurant to restaurant to encourage people to pay with MasterCard, which kicks in a donation to SU2C.
Both MLB and MasterCard, an official partner of MLB and the All-Star Game, are lead supporters of Stand Up To Cancer, which was launched in 2008 by film and media leaders who “utilize the industry’s resources to engage the public in supporting a new, collaborative model of cancer research, and to increase awareness about progress being made in the fight against the disease.”
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