Running a marathon is no easy task.

It involves months of training, early mornings, steep hills and cold weather before the big event, and Universal Sports wants to celebrate that hard work.


Universal Sports’ campaign, “Let’s Do This Boston,” puts the viewer in a runner’s perspective, through grueling workouts and early wake-up calls. The campaign promo (above) features everyday runners alongside marathon greats Meb Keflezighi, Tatyana McFadden and Shalane Flanagan.

Universal Sports will air the Boston Marathon live on April 20 at 8:30 a.m.

​CREDITS:

Allyson Davis - SVP Marketing, Universal Sports

Chris Arms - Director of On-Air Promotions, Universal Sports

Evan Ziegweid – Sr. Designer, Universal Sports

Ben Simkins - Writer/Producer, Universal Sports

Elite Edge - Production Company

Joe Zieja - Voice Over Talent

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