It’s the New Year and accordingly, Lifetime is offering some helpful resolutions to help improve its viewers’ lives.

For example: “Make romance a priority—if someone doesn’t love you for who you are, become someone else” or “spend more time with loved ones, keep them close, take them hostage, lock them in your basement.”

Lifetime teamed with creative agency Cause + Effect for this animated spot that promotes the darker side of the channel’s movies.

CREDITS:

Art Director: Nick Jernigan

Executive Creative Director: Bex Schwartz

Writer, Post-Producer: Gianna Orzo

Designers: Marcin Zeglinski, Mercy Lomelin, Nick Jernigan

Animators: Anne Calandre, Nick Jernigan, Mercy Lomelin, Mike Ricca, Corey Ryan, Whitney Theis

Audio Mix: Zak Engel

Editor: Hernan Bornas

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