HBO revealed Jon Stewart will likely be back on air before the November elections, but it won’t be on cable.

The former Daily Show host signed a four-year production deal with HBO in November, three months after leaving Comedy Central, and will soon debut his first project.

It isn’t meant to directly address the presidential election, HBO said. Stewart and HBO worked with 3D graphics company OTOY to create short-form video and animated content that will be refreshed around four or five times a day, and is specifically geared toward HBO Now, the company’s standalone streaming service that doesn’t require a cable subscription.

HBO CEO Richard Plepler stressed that consumers who use the video streaming service are generally not people who have cut the cord with cable.

“Less than 1 percent of our subscriber base has left a [cable] subscription to go get HBO Now,” Pepler told CNN’s Brian Stelter during a Paley Center panel. “It’s really part of a cord-never environment and we’re simply making it available to them.”

Especially as Game of Thrones winds down with the announcement that season eight will be its last, Plepler said the partnership with Stewart speaks to the company’s relationships that bring in good talent. Other recently forged content partnerships include deals with Bill Simmons, Vice, and Beyonce’s Lemonade visual album that premiered on the network.

Stewart will take an improvisational approach on HBO Now.

“It is a perfect example of bringing a remarkable original voice into the house, giving a new opportunity of expression to that original voice and saying, ‘We now have the flexibility to let you paint however you want to,‘” Plepler said. “My hunch is it will evolve over time. It will iterate over time. He has free rein to do whatever he wants.”

Plepler also also emphasized that HBO’s theatrical movies, such as Jurassic World, account for 64 percent of on-demand viewing and 78 percent of linear TV viewing.

And he highlighted HBO’s successful business as a whole, with 20 percent of the 40-year-old company’s subscriber growth happening in the last four years. He said the company is expecting to grow by another 12.5-15 million subscribers in the coming years.

When it comes to the competition, Plepler said he often sends congratulatory notes to HBO’s rivals, suggesting it’s more of an “HBO and Netflix, not HBO or Netflix” relationship, and is squarely focused on the company’s future.

“We concentrate on playing our game,” Plepler said, “and we are always asking ourselves what’s next.”

READ MORE: Variety, Broadcasting and Cable

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