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Laura Schneider has joined customer experience agency Definition 6 (D6) as senior vice president, group account director. She comes to D6 with more than 20 years of experience, including 15 overseeing marketing for The Home Depot.
“Laura’s marketing savvy and passion for cross-functional team-building will ensure that everyone, both on the agency and client sides, will drive towards the same goal of successful partnerships and campaigns that produce bottom-line results,” said Jason Rockman, Definition 6 President, in a statement.
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“D6 is a visible and vibrant partner in the advertising community,” said Atlanta-based Schneider, also in a statement. “[Its] work in digital innovation allows me to stay close to the brand strategy, emerging technology and data science work I was doing at The Home Depot.”
At The Home Depot, Schneider began in merchandise marketing, where she led retail event and product marketing. Over the next several years, she worked her way up, first as manager of product and trend insights, then to director of customer acquisition for home services, and finally, as the company’s director and lead brand strategist in its enterprise marketing division.
Schneider graduated from the University of Florida and got her first agency job at Texas-based Moroch, where she handled media planning and buying for 20th Century Fox, Midas and McDonald’s. She graduated from media to accounts, overseeing local marketing and advertising for McDonald’s fast-food cooperatives throughout North and South Carolina. She next split her time between Chicago and Atlanta, working with Leo Burnett to help set up regional marketing recruitment for the U.S. Army.
In her new role at D6, Schneider will work to advance best-practice strategies and operations.
“I’m highly curious and I love challenges,” said Schneider, who shares a home with her husband, Ryan, dogs Finn and Junebug and cat Oliver. “That’s actually why I’ve chosen to come back to the agency side, particularly one that has a strong focus like D6. I’m excited to coach, share, and create the same kind of success we had at The Home Depot — for the team and clients alike.”
Learn more about Definition 6 at Promax’s Agency Marketplace.