The time change between France and South Korea means that French viewers who want to watch the Winter Olympics from Pyeongchang, South Korea, live, will need to tune in at 1:00 a.m.
That might be fine for some, but it poses the risk of wreaking havoc on the bedtime of others, so France Télévisions came up with the notion of the Silent Olympics.
CREDITS
Client: France Télévisions
Creative director: Eric Rinaldi
Agency: Publicis Conseil
Creative directors: Olivier Desmettre, Fabrice Delacourt
Copywriter: Antoine Colin
Artistic director: Jordan Lemarchand
Sales: Caroline Darmon, Lou Leproux
Planning: Alexandra Mimoun
TV production: Patrick Pauwels, Aurélie Fournet
Production: Carnibird
Director: Wilfrid Brimo
Producer: Gaetan Le Goff
Post Production: Mathematic
Post producer: Paul Crehange
Sound: Prodigious
Producers: Emmanuel Desmadryl, Boris Nicou
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