Entertainment brand consultancy Troika has hired cultural anthropologist Susan Kresnicka to head its newly formed research and insights group. Kresnicka and her team will provide Troika’s entertainment, sports and marketing innovations divisions with market research and insights to inform client decisions as well as measuring campaign effectiveness.
Hollywood-based Troika also has recently hired executive creative director Alejandro Lopez.
Prior to joining Troika, Kresnicka served as vice president of research at market research company Frank N. Magid Associates. She holds a bachelor of arts in international development from the University of Tennessee, and a masters in anthropology from the University of Texas, Austin.
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