Kids understand the concepts behind Pride Month—ideas such as love, self-expression, family and community—better than many adults think, and Universal Kids worked with them to create this Pride Month campaign.
In the above spot, “Draw My Family,” kids draw their families in their various configurations and talk about them in voiceover.
In the below spot, “Pride to Me Is,” real kids from the LGTBQ+ community and kids of LGTBQ+ parents discuss what pride means to them and how they express themselves, defy gender norms and live authentically.
CREDITS
“Draw My Family”
Writer/Producer: Jared Cohen
Sr. Writer/Producer: Jessica Harring
VP Creative: Veronica Cepero
Sr. Director, Production: Lisa Fleming
SVP Creative: Jeff Blackman
Sr. Creative Director, Design: Kaori Sohma
Audio Mixer: Chris Burns
Design Vendor: Adolescent
“Pride To Me”
Writer/Producer: Jared Cohen
Sr. Writer/Producer: Jessica Harring
VP Creative: Veronica Cepero
Sr. Director, Production: Lisa Fleming
SVP Creative: Jeff Blackman
Sr. Creative Director, Design: Kaori Sohma
Designer/Animator: Deana Pena
Production Company: Canyon Road Films
NBCUniversal Pride Campaign Package Design
Creative Director: Bret McMichael
Design Lead: Yosuke Murakami
Design Studio: Block & Tackle