It’s time for some summer fun on Universal Kids with a bright and fun brand campaign produced by Buenos Aires-based creative agency Superestudio.
The broad campaign consists of brand spots (above), IDs (below), game breaks, sing-alongs and packaging. It features 3D animation and showcases some of Universal Kids’ favorite shows and characters such as Trolls, Masha’s Magic Forest, Remy & Boo and Mighty Mike.
Summer Brand Ident #1
Summer Brand Ident #2
Summer Brand Ident #3
Summer Brand Ident #4
CREDITS
Senior Vice President, Creative: Jeff Blackman
Vice President, Production: Veronica Cepero
Sr. Creative Director, Design: Kaori Sohma
Sr. Director, Production: Lisa Fleming
Sr. Writer/Producer: Jessica Harring
Sr. Designer: Jennifer Kahn
Design Studio: Superestudio
Audio Engineer: Chris Burns
IDENTS CREDITS
SVP Creative: Jeff Blackman
VP Production: Veronica Cepero
Sr. Creative Director, Design: Kaori Sohma
Sr. Director, Production: Lisa Fleming
Sr. Writer/Producer: Jessica Harring
Sr. Designer: Jennifer Kahn
Writer/Producer: Jared Cohen
Design Studio: Superestudio
Audio Engineer: Chris Burns, Augie Marchese
Tags: brand campaign hot spots idents superestudio universal kids