Jen Neal, executive VP of marketing for E! Entertainment, added responsibility for Esquire Network to her plate on Monday, as boss Adam Stotsky also gave E! digital boss John Najarian oversight over that network’s news division.
Neal will now oversee all marketing initiatives for both channels, including advertising, creative, brand alliances, promotion, and integrated marketing. She joined E! in 2012 after service as CMO for BBDO North America.
Najarian’s expanded portfolio will now include oversight of the E! News division, as well as all news information programming. Najarian will continue to lead all digital initiatives for the channel. Prior to joining E! in 2001, Najarian held senior positions at AOL and Disney.
“I’m excited to expand the roles of these talented executives who I respect tremendously,” Stotsky said in a statement Thursday. “John has led E! to extraordinary success in the digital space and, as we propel E! into its next chapter, he is the right leader to harness that momentum across the network’s news entities and help us reach new heights across every possible platform. Jen has done an outstanding job at E! and I look forward to bringing her wealth of brand expertise and unique creative vision to Esquire.”
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