​Fans attending Jacksonville Jaguars NFL games this season will notice something a bit different about the in-stadium experience, thanks to a complete visual overhaul by the LA-based Troika agency.

EverBank Field will unveil $63 million in staidum upgrades on Saturday, including two of the world’s largest video boards, measuring 60 feet high by 362 feet wide, with 21,700 square feet of digital canvas.

Troika helped bring a cinematic look to the the new in-stadium experience, creating a dynamic grid with adaptable content zones that allow partner brands to tell their story within a unified Jaguars experience.

“We set out to create an innovative, entertaining, and immersive environment in the stadium for fans to experience the Jaguars and the NFL like never before,” said Troika Creative Director Seton Kim. “Content and technology are working seamlessly to optimize the fan’s live game experience.”

The massive boards—manufactured by Daktronics—can actually display three separate full-size HD windows on a single LED display.

Jacksonville will get the first look at the new stadium experience on Saturday during a friendly soccer match between London’s Fulham F.C. and D.C. United of Major League Soccer. Country star Carrie Underwood will also perform later that night.

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