Leading up to PromaxBDA’s big international conference, we are taking a look at the speakers, sessions and panels that make the event memorable. Lori Pate, client partner at LORI PATE+, speaks about her upcoming session, her career and her advice to industry up-and-comers. Don’t miss Pate’s session at this year’s conference: “Inventing Your Own Next Chapter: Lessons in Entrepreneurship, Risk-Taking and Doing It on Your Own.”

Name: Lori Pate

Title: Client Partner, LORI PATE+

Could you summarize your session in 5 words? Lessons learned from, “Now what?”

What other speaker are you most interested in seeing at PromaxBDA: The Conference this year? So many great people, it’s hard to choose. As far as topics, I’m particularly interested in second screen trends. I still always enjoy the insights of my colleague Lee Hunt regarding best practices. And this year I am working with a new company – bpg – so I will be excited to see Steph Sebbag’s panel on brand integration.

How do you watch television content? iPad at gym and on planes; On Demand, through binge-viewing at home when I want to catch up; DVRed primetime usually over breakfast. Sports: still live with friends and family. Instead of installing a small screen in my bathroom when I remodeled in NYC, I realized I just need to set up my iPad and use my Time Warner app to view live TV while getting ready in the morning!

What do you think is the most important trait of a leader? The same traits that make a good human: honesty and respect for everyone; trusting your inner voice always, and listening when you really want to be talking. And be a little fearless!

What is your greatest career achievement so far? Feeling happy to do what I do every day.

What one piece of advice would you give to an up-and-comer in this industry? Be yourself! Everything else will take care of itself and you will find the place you are meant to be.

How did you get your start in this industry? As an intern in local television my last two years of college in Denver, Colorado.

And for more information for PromaxBDA: The Conference, June 18-20 in Los Angeles, check back at promaxbda.org. Speakers and sessions are being constantly updated.

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