Leading up to PromaxBDA’s big international conference, we are taking a look at the speakers, sessions and panels that make the event memorable. Brian Dollenmayer, EVP of on-air promotion and marketing operations at Fox Broadcasting Company, speaks about his upcoming session, his career and his advice to industry up-and-comers. Don’t miss Dollenmayer’s session at this year’s conference: “Horror Stories: Nightmare Campaigns and How They Were Turned Around.”
Name: Brian Dollenmayer
Title: EVP, On-Air Promotion and Marketing Operations, Fox Broadcasting Company
Can you summarize your session in 5 words? What campaign isn’t a nightmare?
What other speaker are you most interested in seeing at PromaxBDA: The Conference this year? Anyone who can inspire me.
How do you watch television content? On the big screen – with no distractions. Very old school.
What is your greatest career achievement so far? Building the best team and promo shop in the business (at least we think so).
What do you think is the most important trait of a leader? Commitment.
What one piece of advice would you give to an up-and-comer in this industry? To love what you do. If you don’t – get out now.
How did you get your start in this industry? In college, I worked as a master control operator at the Fox affiliate in Columbus, Ohio.
And for more information for PromaxBDA: The Conference, June 18-20 in Los Angeles, check back at promaxbda.org. Speakers and sessions are being constantly updated.
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