Creative company Imaginary Forces has added two executives to its Los Angeles studio: executive producer Chris Hill and director of business development Sami Tahari.

The two new additions will help strengthen the company’s long-standing relationships, as well as their continued expansion into emerging markets. Recent work of note includes Netflix’s summer blockbuster Stranger Things; the logo reveal for Michael Bay’s Transformers: The Last Knight, and a one-of-a-kind immersive experience for the Empire State Building.

“Both Chris and Sami possess a rare combination of business acumen, creativity and enthusiasm that perfectly aligns with the culture and vision of Imaginary Forces,” said managing director Peter Frankfurt in a statement.

Hill’s diverse production experience includes commercials, experience design, entertainment marketing and branding for such clients as HBO Sports, Google, A&E, and the Jacksonville Jaguars. He joins Imaginary Forces after recently presiding over the broadcast division of award-winning entertainment marketing agency bpg.

Tahari brings extensive marketing, business and product development experience spanning the tech and entertainment spaces. His notable tenures include Lionsgate and Google, where he was an instrumental leader in the creative development and marketing of Google Glass.

“Imaginary Forces has a proven ability to use amazing design and storytelling across any medium or industry,” adds Hill. “To me, that’s really powerful and exciting, and we can expand that ability to new markets, whether it’s emerging technologies, original content, or sports franchises. When you consider, for example, the investment in massive screens and new technologies in stadiums across the country, it demands the same high level of brand strategy and visual storytelling that our film and TV clients have valued for decades.”

As Director of Business Development, Tahari will be integral to fostering these growth initiatives in writing the next chapter of Imaginary Forces, which is celebrating its 20th anniversary.

“From iconic main titles to groundbreaking experience design, Imaginary Forces’ creative imprint on the modern world of media and pop culture is unmatched in our industry,” says Tahari. “My goal is to maintain that gold standard, while exploring new ways to harness the absolute best of what we offer to clients—creatively, strategically and technically—whether it’s using new technology like AR and VR, shooting a documentary, or creating beautiful motion graphics.”

Tahari, who holds an M.B.A. from the University of Southern California Marshall School of Business, previously served as Partner Manager at Google, where his team built the Google Glass at Work enterprise division from the ground up. Tahari worked on the international marketing team at Lionsgate for indie films and blockbuster titles such as The Hunger Games.

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