​Season 3 of “Counting Cars” tells the story of Danny Koker (The Count) in the land he rules, Las Vegas. To match his larger-than-life personality and new entrepreneurial endeavors, Ignition Print created a visual campaign for the show surrounding The Count’s expanding empire.

To make the leap between custom car expertise to rocker/entrepreneur, the team at Ignition Print worked with Las Vegas artist Carl Cosico to build a custom throne that would be the backbone of “Counting Cars’” new look. The throne was made out of guitar necks, microphones, engine blocks, needles, and tailpipes, representing The Count’s custom car background and tattooed rocker lifestyle.


Ignition Print then worked with Bacon & Sons on an accompanying trailer, introducing the new Count, now with his bar, tattoo and car empire.

CREDITS:

Key Art

Agency Co.: Ignition Print

Creative Director: Emmett James

Sr. Account Executive: Chelsea Pearsall

Photographer: Stuart Pettican

TV Spot Trailer

Prod Co: Bacon and Sons

Director: Dan Appel

Writer/Producer: David Bouffard

History Channel:

Samantha Maltin :SVP Marketing

Krista Liney: VP Brand Creative

Michael Scalere: Creative Director

Amanda Dulkinys: Sr. Art Director

Tags:


  Save as PDF