IFC and GEICO are partnering up for the third year in a row, with the insurance company famed for its spokesgecko once again serving as the presenting sponsor for Portlandia.

As part of the collaboration, IFC and GEICO created custom co-branded spots celebrating the original comedy series set in that quirkiest of metro areas, Portland, Oregon.

According to the network, the current crop of spots are designed to “weave together popular series sketches—Adult Hide & Seek and You Can Pickle That—with GEICO’S ‘Did You Know?’ campaign.”

Viewers are also invited to use the #PortlandiaEverywhere hashtag to populate a real-time, user-generated collection on the PortandiaEverywhere.com website that highlights series-themed items, like birds, food trucks, and artisanal items.

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