​Maybe you’re excited to get home to watch Beyoncé and Jay Z take the stage in this weekend’s HBO airing of the On the Run Tour, or maybe you just need to get your mind off of your failing fantasy football team. We’ve all been there.

Either way, Brief is here for you, with a roundup of this week’s industry news and a piece of inspiration to take into your Friday afternoon down time.

Fall TV Marketing Strategy: Fox

Fox gears up for a competitive Monday night lineup this fall that is “full of land mines,” according to Fox EVP of marketing, Laurel Bernard, with its much-anticipated Gotham, going up against ESPN’s Monday Night Football and sitcom heavyweight The Big Bang Theory.

Also check out how ABC is using Elsa’s debut to promote Once Upon a Time and a new Shonda Rhimes-fueled Thursday lineup to promote its fall schedule in Brief’s breakdown of ABC’s fall marketing plans.

RTE2 Gets Youth-Oriented Makeover

Ireland’s RTE Two has embarked on its first rebrand in five years, ditching the word “Two” in the hopes that a new name and onscreen refresh by Red Bee Media can engage more effectively with its 18-35-year-old audience.


Networks Trying Everything to Tempt Viewers to Try Fall Shows

Broadcasters try to cut through the clutter with everything from Oculus Rift to “living ads” in malls to custom magazine covers for the one and only Raymond Reddington.

TVGN Rebranding as POP

TV Guide Network will roll out a new look and new name next year as it transforms into POP, a more fan-focused network. In other rebrand news, Discovery announced this week it will take over operations of Hasbro joint venture The Hub, and Veria Living will rebrand itself under the name Z Living in order to align with parent brand Zee Entertainment.

HOT SPOT: FXM Channel Rebrand

Transistor Studios gives FXM a retro vibe for its daytime programming block.

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