Before everyone leaves for the weekend to prepare their DVRs for fall TV premieres (and Carlton on Dancing with the Stars), take a moment to recap the news of the week: Apple took over headlines all week over its Apple Watch and iPhone 6 debut, but don’t forget FX’s nightmare-ish clown and the first official look at this season of American Horror Story. And for some creative inspiration, check out Film4’s idents inspired by some of your favorite movies.
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Fall TV Marketing Strategy: PBS
PBS gets some help from documentary legend Ken burns to launch its fall programming, including The Roosevelts: An Intimate Portrait.
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Official Trailer Debuts for American Horror Story: Freak Show
Take a tour of the freak show and meet the bearded lady, strong man and the show’s fearless leader in FX’s full-length trailer for October’s debut. And don’t forget to catch up on all of the introductions with its brief teasers, featuring the sword swallower and terrifying clown.
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Creative Review: Imaginary Forces
Learn more about how Imaginary Forces sprung from main titles royalty, R/Greenberg Associates, and see some of their more recent work for WGN America’s Manhattan and MTV’s Movie Awards. Also be sure to check out Brief’s Creative Review of The Department of the 4th Dimension.
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What the iPhone 6 Means for Marketers and Creatives
Apple announced the new Apple Watch and iPhone 6 this week, offering a bigger and better screen for viewers to see their favorite content anywhere they go.
HOT SPOT: Film4 Idents
See if you can spot which films inspired these scenes from 4Creative and ManvsMachine.
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