Another week has come and gone, and here at PromaxBDA, we’re one week closer to our annual conference June 14-16 in at the New York Hilton in Midtown Manhattan.
On Tuesday, PromaxBDA announced its North American Awards Jury, which will be chaired by the organization’s chair emeritus, Lisa Gregorian, president and CMO of Warner Bros. Television Group.

PromaxBDA also is preparing to launch its latest round of mentorship programs. Guest columnist Patty Montagno weighs in on how best to take advantage of having a mentor. (Hint: turn them into a friend and don’t be afraid to ask them lots of questions.)

Brief‘s Justin W. Sanders once again took one of his signature close looks at a campaign, resulting in this inside story of how Adult Swim’s latest round of ultra-original idents came to be.
Art&Graft’s VR-Themed Adult Swim Idents Merge Old With New

We also took a quick trip to Latin America, where Universal Channels were preparing to debut Shades of Blue across all of its territories.
Universal’s LATAM Campaign for ‘Shades of Blue’ is All in the Eye of the Beholder

And before we go, we leave you with one of our favorite Hot Spots of the week, especially relevant as The Masters is played in Augusta, Ga., this weekend.
HOT SPOT: The Masters on Sweden’s C More Entertainment
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