Before you check out—mentally and physically—for the long Labor Day weekend, check out these five key marketing stories that you may have missed this past week (it’s ok, you can blame the Emmys if you did).
And we’ve included one cool Hot Spot, just to give you a nice creative burst out the door.
See you Tuesday!
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Homer Simpson Takes a Break from his FXX Marathon to Take the Ice Bucket Challenge
Proof that everyone was getting in on the act.
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PromaxBDA Announces 2014 Latin America Awards Jury, New Categories
Thirty-four top entertainment marketing, promotion and design executives will select the winners of the 2014 PromaxBDA Latin America Awards. And for the first time, the association’s Latin America Awards include three new categories that will exclusively honor local programming.
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How the NFL Used its Fans to Craft Branding for 32 Teams
The NFL provides one of the true water-cooler events left on TV—fans still gather in living rooms nationwide each Sunday to watch their favorite teams and favorite players, not wanting to miss a play. As a reflection of the sport’s importance, and thus the league’s, the NFL this season is launching a new campaign that focuses on its fans.
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Brands’ New Must-Have? A .TV Address
Thanks to the surging popularity of online video, having a .tv internet address is now “an important branding point.”
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Vince Gilligan Offers ‘Saul’ Insight
The Breaking Bad spinoff, Better Call Saul, is set to debut February 2015.
And here’s your Hot Spot, courtesy of Encore and Stephen King:
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