It’s Prom Weekend here in TV Land with the Primetime Emmy Awards slated for Monday evening—just in time for L.A. rush hour!
Before you get lost in the Emmy whirlwind, here’s are five stories to check out, along with one great creative spot to send you off into the weekend.
See you Monday!
![](http://brief.promaxbda.org/images/uploads/MTV-Awards.jpg)
MTV Prepares for the Biggest Night of Its Year
A closer look at a few other ways MTV is promoting its biggest night of the year
![](http://brief.promaxbda.org/images/uploads/FYI-Rebrand.jpg)
How loyalkaspar and & Company helped A+E Networks launch FYI Network in July.
![](http://brief.promaxbda.org/images/icons/Barely-Legal-Pawn-Emmys.jpg)
TV Academy Scores Viral Emmy Promo Win
The Television Academy pulled off a big promo win on Tuesday by releasing a new digital video featuring three of TV’s biggest stars: Bryan Cranston, Aaron Paul, and Julia Louis-Dreyfus.
![](http://brief.promaxbda.org/images/uploads/Alaska-Nat-Geo.jpg)
Nat Geo Turns Upfront Sales Into a Game
In an television industry that gets more crowded by the year, National Geographic Channels has found one way to generate buyer interest during upfront season: turn the whole process into a game.
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CBS to Promote Fall Offerings with Multi-Platform Preview Special
The special, hosted by CBS Sports’ Jim Nantz (in photo above), will highlight this fall’s arrival of Thursday Night Football as well as the net’s five new series.
And your creative inspiration for the weekend comes from SundanceTV:
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