The Television Critics Association summer press tour has begun, so as everyone is trying to keep up with the daily news from network after network, take another look at what you may have skipped this week.

TCA: Netflix’s Sarandos on Power of Originals:
Netflix’s Chief Content Officer Ted Sarandos kicked off the TCA summer press tour in Los Angeles on Tuesday, with news of Fuller House, Marvel’s Jessica Jones and BoJack Horseman, announcing 475 original hours debuting on Netflix this year.

Creative Review: We Are Royale:
We Are Royale is led by a trio of founders whose complementary skill-sets fortify a business that has grown from a boutique design company specializing in network branding to a multi-city powerhouse with a global clientele that includes the likes of Nike, Samsung, MTV and E!

Applying the Lessons of Entertainment Marketing to Building a Bicycle Brand:
Troika’s Connor Swegle made the move from entertainment marketer to Internet entrepreneur, taking a lot of the lessons he learned in promo with him, eventually becoming CMO and co-founder of Priority Bicycles.

TCA: Showrunners Say Netflix is a TV Writer’s Dream:
Seven showrunners spoke Tuesday afternoon about Netflix metrics, creative freedom and network notes – or lack thereof. The main takeaway from the showrunners panel at Netflix’s TCA presentation might be that being a showrunner is an impossible job, but if one is doing it, do it at Netflix.

FS1 Launches Fox Sports Engage:
Fox Sports Engage is an initiative designed to distributed branded content across multiple platforms, thus giving advertisers a broader audience and guaranteeing advertisers that a certain number of people will see the content.

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