Before you head out to enjoy your weekend, check out these five marketing stories from the past week that may have fallen through the cracks.

Anatomy of a Spot: ‘Unbreakable Kimmy Schmidt’ Title Sequence
An unexpected collaboration produces one of the most unusual yet addictive title sequences in recent memory

YouTube’s Subscription Service Throws Gasoline onto the Creator’s Fire
The dominoes continue to fall as more and more platforms race toward opening up new monetization models for creators while carving up premium video content on the Web.

ABC Gives Fans A Little Extra with ‘GH Now!’
Everyone knows soap fans are passionate about their shows, but just how passionate can sometimes even surprise network executives.

Is HBO NOW The Canary In The Coal Mine?
HBO NOW launched Tuesday, and it could be the meteor that kills the industry’s dinosaurs, the biggest disaster since Ishtar, or anything in between.
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‘Game of Thrones’ Preview: Everybody’s #ChattinThrones For #GoTSeason5
The East Coast is likely tired of winter, but many will tolerate it a bit longer this Sunday, April 12 for HBO’s Game of Thrones season five premiere. Thanks to a wildly diverse marketing campaign, hype continues to snowball for the hit fantasy series.
And here’s one great Hot Spot from the past week to give you a little creative boost on the way out the door, courtesy of TNT and Falling Skies.
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