Hard to believe it’s Friday again. Before you head off to hunt for Easter eggs or the Afikomen, here are five key marketing stories you may have missed this week. Bring us some mini-eggs on Monday!

How Nat Geo Made ‘Killing Jesus’ its ‘Biggest Event of the Year’

National Geographic Channel’s first two Killing miniseries were ratings hits, with the more recent Killing Kennedy edging past the successful Killing Lincoln at a cool 3.5 million viewers and setting a ratings record for the network. The premiere of Killing Jesus last Sunday night garnered the highest total viewership in National Geographic Channel history.

From Meerkat Spawns Meerkitten?

Early adopters have included not just average everyday tech enthusiasts but celebrities such as Jimmy Fallon. There seem to be a lot of ways to use Meerkat within entertainment and technology, but where else might Meerkat find a place in people’s lives?

AMC Bids Fond Farewell to ‘Mad Men’

Linda Schupack, AMC Networks executive VP of marketing, describes the campaign as a celebration of “what Mad Men has represented over the years. It’s not just that we’re driving tune-in for the season. A lot of our messaging is reflective of the experience that people have had, and the passion they’ve felt for the series over the previous seven seasons. It’s really eight years of an experience that we’re tapping into and celebrating.”

Brand/Rebrand: Spike

It’s happening: The unofficial network for guys is turning into Spike, a general entertainment network for “The Ones to Watch.”

Did TLC Just Unveil Its ‘Shark Week’?

​Discovery’s “Shark Week,” the mother of all TV marketing franchises, has birthed yet another. And this one, appropriately enough, is called “The Mother of All Weeks.”

And here’s a great Hot Spot from the past week to keep those creative juices flowing through the weekend, courtesy of Discovery Enigma:

Discovery Enigma from SuperEstudio on Vimeo.

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