Before you say goodbye to another week in TV land, check out these five key marketing stories you may have missed while you were busy discussing the #EmpireFinale (we feel ‘ya… we really do).
We’ve also thrown in one of this week’s amazing Hot Spots to give your creative juices a little burst on the way out the door. See you on Monday!
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‘Manhattan’ Wins SXSW Title Design Award
The Manhattan title sequence, created by Imaginary Forces, evokes family life in 1940s Los Alamos juxtaposed against international secrets and real threats.
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truTV Follows Rebrand with Sponsor Integrations, March Madness Campaign
Since Turner’s truTV rebranded to become “Way More Fun” last October, the network has been reaching out to fans and advertisers in a big way.
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National Bracket Day: Celebrating The Amateur Bracketologist In You
If you’re ESPN bracketologist Joe Lunardi, who just nailed 66 of the 68 teams appearing in this year’s NCAA March Madness tournament, you probably want to trust your intellect when it comes to filling out your bracket. For the rest of us part-timers, there’s other tried and true methods…like picking based on the team wearing your favorite color letting your dog paw-print his way through your bracket.
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The Promo is Dead. Long Live the Promo
What people now view in six-second increments on their iPods is not very different than what prehistoric people drew on caves, according to Brand Creative Executive Lorenzo de Guttadauro.
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VIMN to Rebrand UK’s Channel 5
Kerry Taylor has been named Viacom International Media Networks’ first chief marketing officer. Her first task on the job will be to rebrand the company’s recently acquired Channel 5.
Let CNN take you into the weekend with this Hot Spot for their upcoming special The Seventies:
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