SXSW is upon us, from the food trucks and marketing stunts to series-branded hotels and clever hashtags for branding campaigns.

But if you’re not lucky enough to be in Austin this month, keep up with some of that marketing news on Brief, and in the meantime, check out what you may have missed this week below with some rebrand insight, new key art and this year’s March Madness.

Brand/Rebrand: Boomerang:
Cartoon Network’s Boomerang looked to reposition itself as a flagship channel in its own right while also staying aligned with its parent channel’s visual branding. Creatively, Boomerang kept CN’s checkerboard pattern but expanded the idea by stacking blocks and adding bold colors.

Exclusive: Sneak Peek at Wolf Hall Creative for PBS:
Wolf Hall’s newly released key art and character portraits reflect the power struggle between Thomas Cromwell, King Henry VIII and Anne Boleyn. The series, premiering on PBS’ Masterpiece on April 5, tells Cromwell’s story, as the first adaptation in Hilary Mantel’s series of novels.

March Madness Keeps Growing Via Digital, Fan Interaction:
Now in year five of its 14-year monster deal with the NCAA, CBS and Turner’s partnership continues to enhance the fan experience with interactive platforms that have made March Madness a national phenomenon.

March Madness Media Day shared a few of the league’s plans for this year, including a more robust March Madness Live app and more live streaming options.

Creative Review: Viewpoint Creative:
The New England-based agency sits outside the bubble of the television industry, a position it has occupied for nearly 30 years, to be “folks who are consumers of entertainment,” according to Creative Director Mike Middeleer.

Beneath Viewpoint’s red-bricked veneer of Patriots fandom and laid-back charm, the agency is as sharp and sophisticated as they come, with an award-winning body of work and a roster of television clients ranging from HBO to AMC, A+E, National Geographic and beyond.

E! Revels in Royalty in First Original Scripted Push:
E! wades into the increasingly crowded original scripted pool with new series, The Royals, set to premiere March 15. The network went for a social and viral campaign, with videos and photos that accompany the show ripped-from-E!-News headlines including “Wildest Royal Fashions,” and “Queen Elizabeth’s Celeb BFFs.”

HOT SPOT: Unbreakable Kimmy Schmidt Main Titles:
Netflix’s new “Unbreakable Kimmy Schmidt” offers an upbeat and clever play on viral YouTube news remixes.

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