NBC snatched a ratings crown and Disney may have named its heir apparent. It was a busy week in TV land, so you’d be forgiven for missing some of the week’s top marketing stories. We’ve assembled five must-reads for you to check out before you turn off the office lights, along with one great hot spot to give you a creative boost for the weekend. See you Monday.

CBS Throws Wide Social Net for Sunday’s Star-Studded Grammys

CBS is mounting a digital and social production around the 57th Annual Grammys that is nearly as big and complex as the show itself.

AMC Hopes ‘Breaking Bad’ Fans Lawyer Up With ‘Better Call Saul’

Nearly a year and a half after the widely acclaimed series finale of AMC’s beloved Breaking Bad, a new chapter is about to be written with spinoff prequel Better Call Saul. Expectations are high for the show, which reunites Bob Odenkirk’s fan-favorite sleazy lawyer Saul Goodman (nee Jimmy McGill) with Breaking Bad co-creators Vince Gilligan and Peter Gould.

Creative Review: Glow

From humble roots in co-founder and CEO Peter Levin’s New York apartment, the digital marketing and creative agency Glow has grown to serve clients ranging from Cartoon Network to Syfy to the Empire State Development’s Division of Tourism and the I Love NY brand.

Sir Tom Stoppard, Lee Hunt to Keynote 2015 PromaxBDA Europe Conference

Acclaimed British Playwright Sir Tom Stoppard and expert brand strategist Lee Hunt are the first two keynotes to be announced for the 2015 PromaxBDA Europe Conference next month in Berlin, the association said Tuesday.

Network Research Pros Lament Lack of Good Numbers (Again)

The frustration with the industry’s lack of accurate viewer measurement metrics grew even louder this week, with network research chiefs dissing traditional number crunchers like Nielsen—right to Nielsen’s face.

And let Canal+‘s cheeky unicorns spot take you into the weekend. Amusez-vous bien!

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