The Super Bowl, America’s favorite holiday, is just days away, so football fans everywhere are understandably busy readying snacks and TVs for the big day (or finding a friend who still has cable).

But before everyone finalizes office pools/bets and rounds up the best Seahawks/Patriots gear for the weekend, check out a few of this week’s biggest stories on Brief:

First-Timers, Blue-Chippers Both Get In on Massive Super Bowl Buy:
The NFL championship game is the most-watched program on television every year and continues to draw the highest advertising rates on TV. In the past decade, those rates have reached staggering numbers, even by the Super Bowl’s mega-standards.

This year, a 30-second spot is running at about $4.5 million. More first-time advertisers will be making a splash in this year’s game - with no better venue in American media to build a company’s brand recognition, some companies are willing to shell out a huge proportion of their annual ad budget to do so.

Creative Review: Studio City:
Celebrating its 20th anniversary this month, North Hollywood-based Studio City is evolving from one of the industry’s most productive promo houses into a producer of original series.

Some two decades later, Studio City is going stronger than ever, producing promos for every major syndicator, the NBC Olympics and the upcoming Monopoly Millionaires’ Club, which is a weekly game show based on a new nationwide lottery game.

Pivot Serves Suspense (and Science) in First Original Drama Push:
Pivot is entering the increasingly crowded original drama series field with the launch of Fortitude, a co-production with Sky Atlantic, that is seeing the millennial-targeting network marry its corporate commitment to education and inspiration to action with a more traditional marketing campaign.

The marketing and creative teams working on Fortitude have a dual aim of both attracting viewers interested in watching great television, as well as pulling in audiences who care passionately about deeper issues dealt with by the characters or the plot and who may be inspired to take action in real life.

PromaxBDA Executive Mentorship Program Helps Rising Leaders Solve Industry Puzzles:
PromaxBDA is helping a rising generation of industry professionals develop the skills to navigate this evolving industry landscape with its Executive Mentorship Program. The program connects highly motivated mid-level professionals with more senior colleagues at different companies so that the mentee can tap into an executive’s professional experience and industry insights. The Executive Mentorship Program kicks off on the day before The Conference each June, and is one of several professional development programs offered by PromaxBDA for members at different stages of their careers.

KCTS Unveils New Brand Identity:
Seattle PBS affiliate is rolling out a new brand identity that it hopes will fuse Northwest imagery with a fun, curious attitude. The new concept—dubbed “Inquisitive TV” or INQUISITV, was developed with L.A.-based entertainment branding agency Troika. Graphic and visual elements play off of the INQUISITV concept to become INFORMATV, SEDUCTV, or IMAGINATV.

HOT SPOT: ‘The Man in the High Castle’ Main Titles:
Elastic and Amazon imagine what a country might have looked like in an alternate world.

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