Hopefully everyone is finished recovering from the holidays, because TV is back in a big way. Between CES and the TCAs, midseason premieres and the soon-to-debut awards shows, DVRs are overflowing and primetime schedules are getting pretty packed.
So sit back, relax, check out some of the new gadgets from CES and see what networks have to show off at TCA. Here’s to a new year and a new TV season!
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TCA: Netflix Will Resist Metrics ‘For As Long As We Can:’
Sarandos said that since Netflix neither sells ads nor programs its content into time slots where one may be privileged over another, the company really sees no need to divulge viewership data. “There is no real business need for us to report those numbers,” Sarandos said in the lead off session of the Television Critics Association 2015 Winter Press Tour in Pasadena.
For more TCA coverage, see what Discovery chief Rich Ross had to say here.
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Creative Review: MUH-TAY-ZIK | HOF-FER:
MUH-TAY-ZIK | HOF-FER cofounder John Matejczyk holds the unusual distinction of being creatively involved at two key points along Netflix’s evolution from mail-order movie delivery service to video streaming behemoth.
Nearly eight years and a total-disruption-of-video-media-as-we-know-it later, the agency Matejczyk co-founded now heads up Netflix’s social media output, creating daily digital Facebook, Vine, Twitter and Instagram content for one of the world’s most iconic digital brands.
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How Fox is Positioning Its Glitzy Event, Empire:
Fox is roaring into 2015 with a big promotional push for its new drama Empire that plays up both the glitz and glamour of the music industry, as well as the boldfaced names leading the cast.
The soapy ride through the music business stars Terrence Howard as Lucious Lyon, record label mogul whose three sons and ex-wife—played by Taraji P. Henson—are all battling for control of his empire. The tag line? “Music. Family. Drama. The Battle Begins.”
VH1 Re-Creates Missed Connections for Hindsight Debut:
If anyone out there can’t stand unhappy endings of love stories, VH1 has the cure for you. In a social campaign for its up-and-coming series Hindsight.
Craigslist’s “Missed Connections” encourages couples to find each other after brief initial meetings or botched introductions. VH1 took that idea one step further in a branded video project, asking people: “If you had a chance to do it all over again, would you choose to do it differently?”
HOT SPOT: Marco Polo Title Sequence:
Netflix teamed up with Mill+ for an opening sequence in the style of traditional Chinese ink painting. Co-directors Ben Smith and co-director Bryce Wymer discuss the technique on the Mill+ blog here.
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