Fall premieres are in full swing at this point, and we know we’ll be spending the weekend clearing out our DVR backlog. Here are five stories you may have missed in the whirlwind that was this past week. We’ve also included one of our favorite spots from the past week to give you a bit of creative inspiration on the way out the door.

Telemundo Uses Augmented Reality to Promo New Series

The network will launch three new series with exclusive content that can be unlocked with the Blippar app.

Netflix: TV Spoilers Are Just Part of the TV Experience

Netflix recently commissioned a study to delve further into the idea of the TV spoiler. They sought to find who was doing it, who accepted it and how it was changing TV habits online and on air.

Execs See Bumpy Years Ahead for TV Industry

FX Networks CEO John Landgraf thinks “it’s going to be a bumpy half-decade to decade” as the television industry figures out the best ways to measure and monetize content as viewer habits change and new platforms and providers rise in popularity.

Where to Find the Next Generation of Promo Talent

Promo Pathway fast tracks a pipeline of new and diverse young professionals into the industry.

Fall TV Marketing Strategy: NBC

​NBC is trying to lure viewers to its new fall lineup with everything from faux magazine covers, to urban murals, to virtual reality experiences in the hopes of being everywhere their viewers are in this age of rapidly changing television habits.

And for your creative inspiration:

Reflecting the tagline “Making sport bigger is our sport,” Canal+ cameramen shadow players’ every move in this spot from BETC.

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