It’s been a big week for news in TV land, between the Emmy nominations, summer press tour and a handful of new premieres. So it’s understandable if a story or two might have slipped through the cracks (happens to the best of us).
Before you bail on the office for the weekend and switch off your work email, here are five key stories you may have missed from the past week — along with a really cool spot.
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Onslaught of Original Summer Programs Keeps Marketers Busy
TV marketers might want to kiss the concept of slow summer seasons goodbye: with 88 new shows this year, summer programming has marketing departments busier than ever.
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‘Pretty Little Liars’ at 100: 5 Key Marketing Moments
The hit that put ABC Family on the map reached its 100th episode last Tuesday, thanks in no small part to the marketing team over at the network. We rounded up five times that the ABC Family marketers made us stand up and applaud.
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Delayed-Viewing More Than Doubles Audiences of Some Shows
Surprise! Someone finally crunched the numbers and confirmed what we’ve long suspected: while next-day numbers are in the toilet for a lot of shows, it turns out that a huge chunk of TV viewers are time-shifting—and it is having a massive impact on some shows’ ratings.
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How USA Hopes to Lure ‘Satisfaction’ Viewers
It may look like a steamy summer sudser, but USA wants viewers attract a wider audience for its upcoming original series “Satisfaction” than might necessarily be attracted to a story about infidelity, male hookers, and midlife crises (although that’s enough for us right there). The cable network unveiled an innovative new marketing campaign this week that blurs the lines between editorial and promotion and enlists the storytellers at VICE Media to help kickstart a conversation about modern love, relationships, and what it means to be truly satisfied.
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Discovery Fit & Health to Become Discovery Life Channel
REBRAND ALERT! As of Jan. 15, 2015, Discovery Fit & Health will be known as Discovery Life Channel, under a new “life, unexpected” branding umbrella.
And to send you off for the weekend with a little creative inspiration: the opening credits from HBO’s new original series “The Leftovers,” which evoke classical religious scenes one might find in the Sistine Chapel.
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