As we say goodbye to Upfronts 2015, here are 5 key marketing stories you may have missed during the Madison Avenue Madness. Read ‘em, then go pour a drink, get a massage, or just sleep. You’ve earned it. We’ll see you back here on Monday.

‘Conan’ Spins Brand Integrations into Shareable Content

Headed into Turner’s upfront presentations on Wednesday, one show on TBS has been doing yeoman’s work when it comes to brand integrations: Conan.

Prolific Producer Greg Berlanti Joins PromaxBDA: The Conference 2015

He was the talk of the town during Upfronts, and his keynote at The Conference is a must-see.

Let the Emmy Campaigns Begin

This year’s Emmys are infinitely more uncertain than the last. Which means this year’s “for your consideration” campaigns are much more crowded than last year’s as well.

Creative Review: Oishii Creative

LA-based Oishii Creative is not an agency – but don’t call it a creative studio either. Oishii is a Creative Solutions Company.

Spike Taps Foster to Lead Brand Marketing and Fan Engagement

Following recent rebrand, Foster will oversee marketing strategy across all Spike platforms, working to implement one holistic approach to all of Spike’s on- and off-air channels.

And here’s one of the Hot Spots from the past week that you may have missed while checking out all of this week’s new trailers, courtesy of the UK’s Channel 4.

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