​Marketers wanting to get the most out of Vine need to think of it as more than just a shorter YouTube.

Vine’s Richard Barley told The Drum Live, a UK marketing conference that there was some real opportunity to use the platform for storytelling, but marketers have to understand the best ways to approach their six seconds of airtime.

““Vine is very much targeted at those with a bit more of an artistic angle, It’s less about sharing everything you’ve got,” he said.

The Drum runs through a variety of brand videos on Vine that serve up some creative inspiration, including Adidas, Burberry, and Ford.

Similarly, at The Conference 2014, Vine artist Ian Padgham offered some tips on how to make the most of the short-form platform.

Read More: The Drum

Brief Take: With the platform becoming more popular than ever, marketing departments need to quickly learn how to best utilize Vine if they don’t want to miss out on another avenue for promoting their series.

Tags:


  Save as PDF