Spike’s “Fighters First” initiative is a multi-platform campaign that speaks to the company’s focus on building its fighters’ individual brands. From shoulder programming specials that run on Spike to digital features that showcase the fighters’ lives outside the ring, Spike is dedicated to serving fight fans by focusing on letting the fighters become the stars.

Spike puts fighters first in other ways, such as backing up-and-coming fighters who are military veterans with our VOW initiative or our continued support of the Cleveland Clinic’s renowned study on Fighters Brain Health, Spike puts fighters first inside and outside of the ring.

The campaign highlights several combat sports legends and strong newcomers including Tito Ortiz, Benson Henderson, King Mo, Liam McGeary, Joe Schilling, Phil Davis and several female combat sport athletes, including Denise Kielholtz, Keri Melendez and Anastasia Yankova.

CREDITS:

Network: Spike

EVP, Brand Marketing and Creative: Frank Tanki

SVP, Brand Marketing and Creative: Terry Minogue

SVP, Operations Brand Marketing and Creative: Iness Pleus

VP, Brand Creative: David Phillips

VP, Production Operations: Keif Matera

Executive Producer: Evan Harris

Creative Director, Design: Andre Razo

Sr. Director, Design: Ian Kahn

Senior Art Director: Michael Sutton-Long

Senior Writer: Brian Trichon

Director, Operations: Nicole Alves

Project Manager, On-Air Design: Emily Scalfone

Production Coordinator: Patrick Hogan

Agency: Juniper Jones

Production Company: Juniper Jones

Executive Creative Director: Kevin Robinson

Executive Producer: Ryan McRee

Creative Director: Andrea Scaglione

Producer: Kyle McKeveny

Editor: Sam Goetz

Assistant Editor: Peter Quandt

Design/Animation: Frank Glinski

Animation/Composite: Carlos Foxworthy

Composite: Ish Nazmi

Colorist: Colin Travers

Audio Mix: SuperExploder

Sr. Sound Designer/Mixer: Jody Nazzaro

Sr. Producer: Meredith Nazzaro

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