Spike’s “Fighters First” initiative is a multi-platform campaign that speaks to the company’s focus on building its fighters’ individual brands. From shoulder programming specials that run on Spike to digital features that showcase the fighters’ lives outside the ring, Spike is dedicated to serving fight fans by focusing on letting the fighters become the stars.
Spike puts fighters first in other ways, such as backing up-and-coming fighters who are military veterans with our VOW initiative or our continued support of the Cleveland Clinic’s renowned study on Fighters Brain Health, Spike puts fighters first inside and outside of the ring.
The campaign highlights several combat sports legends and strong newcomers including Tito Ortiz, Benson Henderson, King Mo, Liam McGeary, Joe Schilling, Phil Davis and several female combat sport athletes, including Denise Kielholtz, Keri Melendez and Anastasia Yankova.
CREDITS:
Network: Spike
EVP, Brand Marketing and Creative: Frank Tanki
SVP, Brand Marketing and Creative: Terry Minogue
SVP, Operations Brand Marketing and Creative: Iness Pleus
VP, Brand Creative: David Phillips
VP, Production Operations: Keif Matera
Executive Producer: Evan Harris
Creative Director, Design: Andre Razo
Sr. Director, Design: Ian Kahn
Senior Art Director: Michael Sutton-Long
Senior Writer: Brian Trichon
Director, Operations: Nicole Alves
Project Manager, On-Air Design: Emily Scalfone
Production Coordinator: Patrick Hogan
Agency: Juniper Jones
Production Company: Juniper Jones
Executive Creative Director: Kevin Robinson
Executive Producer: Ryan McRee
Creative Director: Andrea Scaglione
Producer: Kyle McKeveny
Editor: Sam Goetz
Assistant Editor: Peter Quandt
Design/Animation: Frank Glinski
Animation/Composite: Carlos Foxworthy
Composite: Ish Nazmi
Colorist: Colin Travers
Audio Mix: SuperExploder
Sr. Sound Designer/Mixer: Jody Nazzaro
Sr. Producer: Meredith Nazzaro
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