In this latest spot for Gatorade’s “For the Love of Sports” campaign, the brand teams with TBWA\Chiat\Day and Moonbot Studios for this ethereal piece that briefly tells the life story of star sprinter Usain Bolt.

Gatorade has an extremely light touch throughout, appearing only at the beginning, toward the end (on a bottle) and, ingeniously, as the lightning bolt coming off of Bolt’s shoes as he sprints through the clouds to gold.

Gatorade took a similar approach in the spot below, which features athletes being inspired by someone as tough as they are: their younger selves.

CREDITS

Client: Gatorade

Agency:TBWA/Chiat/Day Los Angeles

Production Company: Moonbot Studios Senior Vice President, General Manager: Brett O’Brien

Senior Director, Consumer Engagement: Kenny Mitchell

Director of Digital Strategy: Jeff Miller

Manager, Digital Media: Abhishek Jadon

Senior Director Sport and Athletic Services: Jeff Kearney

Sports Marketing: Kyle Grote

Sports Marketing: Aminah Charles

Chief Creative Officer: Brent Anderson

Executive Creative Director: Renato Fernandez

Creative Director: Mark Peters

Senior Copywriter: Cyrus Coulter

Senior Art Director: Paulo Cruz

Director of Production: Brian O’Rourke

Executive Producer: Guia Iacomin

Senior Producer: Stephanie Dziczek

Producer: Cristina Martinez

Print Producer: Gabriella Nourse

Art Producer: Gabrielle Sirkin

Managing Director: Jerico Cabaysa

Brand Director: Robyn Morris

Brand Manager: Erika Buder

Associate Brand Manager: Theo Kirkham-Lewitt

READ MORE: Adweek

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