NBCUniversal tapped 2C Creative to produce a 60-second channel image spot with the goal of promoting Syfy’s upcoming high-end scripted programming while introducing its brand refresh.
The brief? To capture the bold, dramatic essence of the channel’s new 2016 lineup in a way that would build anticipation among viewers and underscore Syfy as the media destination for true science-fiction entertainment.
To accomplish this, 2C identified some of the new season’s most powerful clips and edited them into visual choreography set to Haim’s “My Song 5.”
Credits:
SYFY
Ben Cochran – VP Creative Director
Bill Ikin – Director of Production
Angela Moore – Production Coordinator
Jillian McCullagh – Production Assistant
2C
Chris Sloan – Chief Creative Officer
Spencer Condon – Creative Director
Frank Quadreny – Director of Operations
Luis Martinez – Design Director
Bob Cobb – Motion Designer
Carlos Lopez – Motion Designer
Nutmeg Post
Gary Scarpulla – Color Correction
Sibling Rivalry
Graphics
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