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Mark Valentine, creative director and co-owner of Anatomy, and Dan Bragg, SVP, marketing at A+E Networks, spent hours reviewing thousands of submitted spots to choose the best of the best.
How did they make their decisions?
It’s really quite simple, Valentine said.
“We picked the ones we wish we did.”
Here’s a look at the 2017 Hot Spot Showcase presented at PromaxBDA: The Conference.
Sounds Good
The creative use of sound is often overlooked as a powerful way to break through and connect the viewers.
CREDITS:
NGC “Killing Reagan”
BET “Vote 2016”
CMT “Sun Records”
FXX “The Simpsons 600 Marathon (Bells)”
EPIX “Summer Movies”
Promos Got Talent
A great performance by an actor or show host can really help elevate your creative work.
CREDITS:
Showtime “Live Election Night”
CBS “Kevin Can Wait”
Food Network “Chopped - Press Conference”
TBS “Full Frontal”
Netflix “Santa Clarita Diet”
Viceland “Desus & Mero”
ABC “The Oscars”
HBO “Last Week Tonight”
Feel the Effects
Great white sharks, creepy nightmares and evil plots: these hot spots demonstrate the power of visual effects.
CREDITS:
Discovery “Shark Week”
Syfy “The Magicians”
Turner Sports “NCAA March Madness”
FX “American Horror Story - Season 6”
Big Ideas
These hot spots are essentially a grab bag of excellent promos.
CREDITS:
Nat Geo Wild “Sharkfest - Second Place Budgets”
CNBC “The Deed”
A+E “Bates Motel - Final Season”
AMC “Walking Dead - Football Season is Over”
Amazon “The Man in the High Castle - Split”
TNT “Animal Kingdom - Day in the Life”
Comedy Central “Roast of Rob Lowe”
Lifetime “Dance Moms - Cats”
ABC 10 “La La Land”
IFC “Alien Marathon”
Epic Shoots
With Oscar-worthy cinematography and awesome production value, these spots go toe to toe with any Hollywood movie.
CREDITS:
Animal Planet “River Monsters, Final Season”
Spike “Ink Master”
Bravo “Imposters - Launch”
Hulu “The Handmaid’s Tale”
CNN “Why We Go”
Game Changers
In the midst of changes in the entertainment industry, live sports is still one of the best ways to tap into an audience.
CREDITS:
TSN “March Madness
NBA TV “The Game”
CBS Sports “The Voice of Golf”
FOX “Daytona 500”
ESPN “NFL Draft”
Nick Sports “Soccer Superstar”
NBC “The Winter Olympics”
Co-Branded
Creating unique opportunities for advertisers can be daunting. These brands and advertisers seamlessly come together for a match made in heaven.
CREDITS:
Freeform “Shadowhunters - 50 Shades Darker”
CW “Super Girl - Wonder Woman”
truTV “Impractical Jokers - Mountain Dew”
Adult Swim “Rick and Morty - Alien: Covenant”
Finale
The session ended with a special spot featuring a powerful promo from A+E network.
CREDITS:
Lifetime “Fempire - Krista”
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