NFL Network’s new show, Fantasy & Friends, provides a fresh spin on the fantasy football genre by the incorporating hosts’ witty banter with their social media interaction.
To brand the new show, Charlie Company created a bold, playful package that mirrors the show’s youthful tone and its affinity for social media while granting NFL Network flexibility with its infographic style of communication. The project’s final delivery included an all-encompassing toolkit in the campaign’s palette of teal, red, black and white.
CREDITS
Network: NFL Network
Creative Director: Carlos Aguero
Art Director: Mario Vengoechea
Producer: Victoria Coleman
Agency: Charlie Company
Creative Directors: Chris Pagani/Ryan Riccio
Head of Production: Eric Badros
Producer: Joe Clary
Designers: Michael Tello, Ben Yonda, Hugo Codinach, Mark Feldman, Daniel Miller
Animators: Mark Feldman, Daniel Miller
Production Assistant: Hillary Handy
Sound Designer: Scot Lang
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