NFL Network’s new show, Fantasy & Friends, provides a fresh spin on the fantasy football genre by the incorporating hosts’ witty banter with their social media interaction.

To brand the new show, Charlie Company created a bold, playful package that mirrors the show’s youthful tone and its affinity for social media while granting NFL Network flexibility with its infographic style of communication. The project’s final delivery included an all-encompassing toolkit in the campaign’s palette of teal, red, black and white.

CREDITS

Network: NFL Network

Creative Director: Carlos Aguero

Art Director: Mario Vengoechea

Producer: Victoria Coleman

Agency: Charlie Company

Creative Directors: Chris Pagani/Ryan Riccio

Head of Production: Eric Badros

Producer: Joe Clary

Designers: Michael Tello, Ben Yonda, Hugo Codinach, Mark Feldman, Daniel Miller

Animators: Mark Feldman, Daniel Miller

Production Assistant: Hillary Handy

Sound Designer: Scot Lang

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