To promote this year’s MTV Woodie Awards live from Austin’s SXSW, MTV interviews several of the artists being honored, and then married those interviews to roughed-up and reimagined footage. The resulting partially illustrated spots reflect “the organic nature of a live music festival, and the emerging artists themselves.

This year, the awards were hosted by A$SAP Rocky, and such artists as A$AP Ferg, Anderson .Paak & The Free Nationals, Jack Garratt, BØRNS, Chvrches and Chainsmokers performed.

The MTV Woodies aired live from SXSW on MTV, Wednesday, March 16 at 9 p.m. ET.

CREDITS:

Company/Agency: MTV Brand Creative in collaboration with Studio Moross

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