Buenos Aires-based Lumbre teamed with Turner Broadcasting to create this refresh for kids’ channel Boing, sister channel to Cartoon Network and Boomerang that airs in France, Italy, South Africa and Spain.
The campaign is based on the idea that some things are better together — in this case, Lumbre and Boing. Lumbre redesigned and modernized Boing’s animated cast of characters, known as the Animadz. It then created a launch campaign to introduce viewers to the new character designs, built a new on-air identity for the channel, wrote a new tag line, updated the logo and composed original music reminiscent of an 80s 8-bit video game.
CREDITS:
Client: Boing - Turner Broadcasting System
Brand Communication and Creative Director: Marcio Cortez Meléndez
Senior Art Director: Filippo Giacomelli
Senior Presentation & Production Manager: Fabio Boninu
LUMBRE:
Creative Director: Sergio Saleh
Executive Producer: Pablo Encabo
Account Manager: Jeff Keisel
Art Director Lumbre: Adriana Campos
Producer: Fátima Requena
Director: Federico Dams (Charlie Studio)
Art Director: Federico Dams
Creative Angels: Ale Abramovich, Nacho Sandoval
Character Design: Federico Dams, Rodolfo Melián, Andy Cambiasso, Darío Becher
Storyboards: Rodolfo Melián (Charlie Studio)
Graphic Design: Federico Dams, Andy Cambiasso, Darío Becher
CG Supervisor: Hernán Caratolli, Martín Mangiafave
3D Lead: Julián Cooke
Modeling/Texturing: Hernán Caratolli, Martín Mangiafave
Rigging: Hernán Caratolli, Martín Mangiafave
3D Character Animation: Hernán Caratolli, Martín Mangiafave
3D Effects: Julián Cooke
Lighting: Hernán Caratolli, Martín Mangiafave, Julián Cooke
Compositing: Hernán Caratolli, Martín Mangiafave, Julián Cooke, Fede Dams
Additional 3D: Silvestre Rendón, Darío Becher, Damián Stricker
Reel Editor: Natalia Toth
Original Music & Sound Design: Emilio Haro, Gabriel Barredo
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