This summer, UK channels ITV and ITV4 are headed to its neighbor across the channel for a “magnifique summer of sport” and the channels have recruited no less than legendary French footballer and actor Eric Cantona to let viewers know just what ITV’s got in store.

From May 22 through June 5, the French Open at Roland Garros will air on ITV4. From June 10 to July 10, ITV will offer a month of the finest European football with the UEFA Euro Cup 2016, the international men’s football championship of Europe that takes place every four years. And finally, the world’s most challenging bicycle race, the Tour de France, runs from July 2 through July 24.

“Sons, brothers, sisters, people of Grey Britain. I see in your eyes the same fear that would take my heart …,” says Cantona. “Don’t be afraid neighbours—what you feel is passion. So put down your cucumber sandwich that you wash down with warm beer. When you embrace France, you embrace life.”

CREDITS:

Agency: ITV Creative

Creative Director: Tony Pipes

Copywriter: Anton Ezer

Director: Nadav Kander

Producer: Trine Johnson, Jon Hinton

Production Assistant: Harriet McHugh

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