TV brands partnering with Geico on fun integrated spots is nothing new, but IFC’s latest for Portlandia, produced by Cause + Effect, offers some especially clever takes.
CREDITS
Network: IFC
SVP, brand marketing: Kevin Vitale
VP, marketing production: John Piccirillo
VP, integrated marketing: Mike DiGiacomo
Account executive: Eric Fischer
Executive producer: Dan Weissman
Senior writer/producer: Elizabeth Kuchta
Manager, integrated marketing: Justine Rosenthal
Production Company & Editorial: Cause + Effect
Directors: Sean & Steve
Executive producer, principal: Jason Zemlicka
Executive creator director, principal: Jamie Hubbard
Creative director: Anthony Gelsomino
Head of production: Sean Patrick Kelly
Producer: Ted FitzGerald
Art director: Nick Jernigan
Post producer: Steve Figueiredo
Editor: Aubrey Franchell
VFX, colorist: Corey Ryan
Client: Geico
Agency: Horizon Media
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